Blogging is a very tricky business.
When started my blogging journey back in 2016, I had no knowledge of how to start a blog.
I literally knew nothing about this field, except that there are great influencers in this field and I also wanted to be one of them.
I was so fascinated by the influencing capabilities of the big players that it became an overtime obsession for me.
I started my journey and kept on working hard. It took time but gradually I became a professional in this field.
Today, bihog.com has several posts which are ranked in the top 5 of Google Search Engine Rank Page.
In this article, I have shared all those techniques and hacks that helped me to become a better version of myself in the blogging arena.
10 Tips to Write a Super Engaging Blog Post
As a blogger, the biggest challenge is to engage your viewers in your blog post. No matter how better you write, but the digital media is not as similar to the print media.
Yes, it’s true !!
You to follow some strict rules in order to keep your visitors engaged with your content.
1. Use “You” and “I” –
2. Make 3 sections –
a blog post should be structured with 3 main sections: Introduction, body, and conclusion.
3. Write Conclusion –
4. Use Subheadings –
the body should contain subheadings, that way it is easier for people to skim.
5. Use Short Paragraphs –
6. Use Facts and data –
7. Use Images –
8. Use 1,800 to 2,000 words to write –
it varies per industry, and in case of our website, we generally keep our blog posts around 1,500 words or more.
9. Headlines have to be amazing –
Here are 11 thoroughly researched headline formulas that have been tested by top industrialists and proven to work:
Formula #1: [Story] + [Effect]
Example: New Google Algorithm Gives Top Blogs A Heavy Blow
Formula #2: [Number] of Ways To [Desired Outcome]
Example: 127 Ways To Market Your Online Course
Formula #3: [Pose A Provocative Question]
Example: Is The Money Really In The List?
Formula #4: [Present two conflicting ideas or positions]
Example: How to Be Smart in a World of Dumb Bloggers (From SmartBlogger)
Formula #5: How To [Method] To [Achieve Desired Outcome] In [Specific Timeframe]
Example: How To Use Persuasion To Write Blockbuster Blog Posts in 45 Minutes
Formula #6: The [Ultimate/Complete] Guide To [Total Transformation]
Example: The Ultimate Guide To Content Marketing
Formula #7: [Famous Person] [Method, Advice, Tips] For [Achieving The Desired Outcome]
Example: Stephen King’s 20 Tips for Becoming a Frighteningly Good Writer (From SmartBlogger)
Formula #8: [Evil Villain] That [Specific Misdeed]
Example: The 10 Types Of Pseudo-Experts That Are Robbing You Blind
Formula #9: [Appeal To A Fear/Other Strong Emotion]
Example: An Open Letter To Entrepreneurs Struggling To Make A Profit
Formula #10: [Number] Mistakes People Make [Specific Action]
Example: 12 Fatal Sales Copywriting Mistakes
Formula #11: [Why] [Specific Thing] [Outcome/Adjective]
Example: Why Creativity Is Overrate?
10. End with a question –
How to Write an SEO Friendly Blog Post
Well, once someone asked me that he was writing some really good content, yet he was not able to generate much traffic, so what he should do. That’s the case of almost all the bloggers out there.
During my early days, I committed a lot of mistakes, but finally, I improved my SEO techniques and got super organic searches, which in turn pushed my web-traffic up to 50 times more.
Here are a few techniques that can be really fruitful over time
1. Do some keyword research:
Before you write an article, find out the keywords you are going to target.
If you have a new website, your domain authority may be low.
Therefore, you need to find keywords which are yet untapped and are not being used by highly authoritative websites.
Below you can see that the keyword “Credit Card” is very hard to get ranked for as the websites competing for this keywords carry a high domain authority.
Moreover, using long tail keywords like earn money online by writing blog posts rather than using earn money will help you get a higher rank for many search engine queries.
2. Proper use of headings and sub-headings:
In order to make Google understand in a better way, you need to improve the structure of your blogs.
Use only one H1 tag and use it for the title of your blog post. After that use H2 tagged sub-headings in the body of your post.
Sub-headings helps Google to understand the topics you are covering in your blog post and hence you may get an opportunity to rank better for certain queries.
For example, I have used sub-headings such as “tips to write a super engaging blog post”, “how to write SEO friendly blog posts” etc.
3. Put internal links to your other similar blog posts:
If you have other blog posts which relate to the topic of your article, make sure you put internal links to those blog posts. This will help your readers to go for an in-depth knowledge of the topic.
It will also bring your bounce rate down. And Google ranks websites with lower bounce rate higher over the others having higher bounce rates.
For Example: How to get top in Google search list. This is an internal link to one of my related blog post.
4. Use Outbound links to other related websites:
Try to link websites which blog on similar topics such as yours. In my case, I would link to Neilpatel as his blogs are also on similar topics as this.
Outbound links help Google to understand your blog in an even better way.
Because you have linked to a similar article that has already been indexed in Google and is already getting ranked for certain keywords.
Therefore, Google understands that your article belongs to the same niche and will give you more relatable search engine queries.
5. Use Meta-Description in your blog post:
Meta descriptions are one of the key aspects of fetching a higher position in search engine rankings. Use a short and sweet meta-description for your blog post (50-60 words).
See the description just below the SEO title that I have mentioned in this screenshot
After that try to insert the keywords you are looking get ranked for in your meta description but make sure you don’t overdo it.
Make your meta-description look more natural.
6. Take a look at your Flesch Reading Score:
If you don’t know what is Flesch reading ease score, then it’s a quantity that tells you about how easy-to-read is your blog post. Higher the Flesch reading ease score, easier the blog to read.
If you are using a WordPress platform to for your website, you can simply use the Yoast SEO plugin to find your blog’s Flesch reading ease score.
Otherwise, you can do a simple thing. Copy your blog content and paste it into Microsoft Word and press F7. The MS Word will do the spelling and grammar check first and then it will show you the readability check.
As you can see, you can easily find the Flesch reading score up there.
Try these techniques and I’m more than 100 percent sure that it will boost your search engine rankings and help you much more organic traffic !!
How to Make a Blog Post Go Viral
Of course, the SEO techniques that I just showed will definitely work. But do you know?? SEO techniques are more or less for a long-term purpose.
Organic traffic is the best, but you are not gonna get a #1 rank on Google overnight. It takes months for SEO techniques to get in action.
It literally took me 6-7 months to get ranked on the Search Engine Rank Page (SERP) for the keyword “Best Fiverr Gigs“.
So, you need to get your blog go viral on social media in order to drive more traffic.
Here is a Cheat List to make your blog go viral on social [fast]
Use colorful images above the fold:
Xerox company found that colorful visuals made people 80 percent more likely to read the product guide or any content.
Hence, you may see that I always try to use an awesomely attractive image just below the title of my blog post.
Use Sticky Share Buttons:
Sticky Share buttons do nothing but stay fixed on a certain location of your computer or mobile screen, when you are reading a blog post.
These buttons ensure that you are always able to share the content, whenever you feel to, while you are reading.
A Google study found that the blogs having sticky buttons are 65% more likely to be shared than those not having them.
Always Set a Featured Image:
Setting a featured Image ensures that your social shares include an image. And social shares with images get 150 percent more retweets on Twitter and 53 percent more likes on Facebook.
What?? You don’t believe me?? Just do it and see the results. And if it works, just let me know about it 🙂
Create emotional spikes:
If you can trigger the emotions of your reader, you can go viral within minutes !!
A study published in the Journal of Marketing Research found content that elicits emotions ‘awe’, ‘surprise’, or ‘anger’ was 28.6 percent more likely to go viral.
Isn’t that crazy !!
Spike emotions within your readers’ mind and set the social media ON FIRE !!
Try to chip in a mention of an influencer. In my case, as you can see above I have mentioned Neilpatel.
Doing this you ensure that they get to know about your blog post. They may even share your content if they like it.
And since you know about their big social following, if they do share your content over their social handles, you gonna be famous within seconds.
Be Insanely Practical and Actionable:
Make your blog post as much practical and actionable as it can be.
The more you put small, easy and actionable steps, the more your readers will be able to apply them.
The more they are able to apply them, faster they will be getting the results.
And as fast as they are going to get the results, more likely you are going to get viral.
Does it make sense?? I guess it sure does !!
Publish when your followers are active:
Blog publishing time can be really crucial if you are thinking of getting viral. You have to choose the best time of the day and the best day of the week in order to have maximum shares.
As in my case, it’s Wednesday or Thursday at around 6 to 9 pm
You may use your social media insights to get a better idea of the activities of your social followers.
Ask your visitors to share your content:
Include a Call to Action at the end of your blog post and make it personalized.
Hubspot found that targeted CTAs (Share these professional blogging tips) outperformed generic CTAs (Share this post) by 42 percent.
I’m sure that if previously you were using those generic methods, now you’ll surely shift towards a targeted approach.
Even if you’re a self-proclaimed terrible writer.
Even if you’re used to spending weeks dwelling, days writing, and hours editing.
Even if you hate the writing process.
You can create a persuasive powerhouse of a blog post without consuming days of your time.
I’m proof that it doesn’t require any form of wizardry or extraordinary talent. What it takes is commitment and trust in the systems that have already been proven to generate results.
There will be moments when the process gets grueling, but when a swarm of people kicks down your door just to engage with your ideas, you will be redeemed a thousand times over.
Be selfless and share these blogging tips with your other blogger friends and help them out.
Do you have any tips and tricks that I didn’t mention in this post? If you have please feel free to share in the comments section below and I will add the best one in this post