How to Write a Super Engaging Blog Post under 30 Minutes
Blogging is a very tricky business. You have to master the art of engaging your visitors if you want to outcast your competitors.
When started my blogging journey back in 2016, I had no knowledge of how to start a blog.
I literally knew nothing about this field, except that there are great influencers in this field and I also wanted to be one of them.
I was so fascinated by the influencing capabilities of the big players that it became an overtime obsession for me. I started my journey and kept on working hard.
It took time but gradually I became a professional in this field. Today, bihog.com has several posts which are ranked in the top 5 of Google Search Engine Rank Page.
In this article, I have shared all those techniques and hacks that helped me to become a better version of myself in the blogging arena.
10 Tips to Write a Super Engaging Blog Post
As a blogger, the biggest challenge is to engage your viewers in your blog post.
No matter how better you write, but the digital media is not as similar to the print media.
Yes, it’s true !!
You to follow some strict rules in order to keep your visitors engaged with your content.
1. Use “You” and “I”
Use the words “you” and “I” to make the blog posts seem like a conversation. Imagine as if someone is sitting over a chair at your front and you are talking to him/her.
For example, “Don’t you hate it when people tell you that some things just aren’t possible? I know I do.” You see how that sounds conversational and engaging?
This technique helps your visitors to connect with you and your writings.
2. Divide Your Blog into 3 Main Sections
A blog post should be structured with 3 main sections: Introduction, body, and conclusion.
By structuring every one of your posts the same way, your readers will know what to expect and it will make it easier to skim your content. (The majority of your website visitors will skim and not read.)
In our case (i.e. bihog.com), almost 25-30% of the visitors skim through the conclusion first and then return back to the top in order to have a thorough look out.
3. Write Conclusion
The conclusion should be labeled “Conclusion.” The reason you want to do this is that roughly 8% of your readers will scroll down to the bottom of your blog post to read the conclusion.
If they like the conclusion they will scroll back up and read the rest. So, make sure that your conclusion touches all the important points of your main body.
4. Use Subheadings
The body of the blog should contain sub-headings and sub-topics, that way it is easier for people to skim through your content and makes them understand better.
The subheadings should describe what the section is about and if you can naturally place keywords within it, feel free to do so. Just don’t force it. This technique will increase your readers’ awareness while they are reading through the lines.
5. Use Short Paragraphs
Try to keep the paragraphs less than 5 or 6 lines. If you follow this method, your blog readability will go real good. And again, it’s also easier on the eyes, especially on mobile.
But remember; don’t start each new sentence on a new line, just because it looks nice. There should be a logical reason for starting a new paragraph. Each paragraph should have its own idea or subject.
6. Use Facts and data
Use stats and data to back up your talking points. Feel free to reference other sites and link to them. This will validate your content and also brand you as an authority over time.
Like if I say that blogs having images perform better on social media, it doesn’t provide any authority.
Instead, if I say, setting a featured Image ensures that your social shares include an image. And social shares with images get 150 percent more retweets on Twitter and 53 percent more likes on Facebook.
Sounds more authoritative, isn’t it?
7. Use Images
Use screenshots and photography to help get your point across. Some people are visual learners, so use images when it makes sense. If you are using someone else’s images, look for copyright information and make sure you cite your sources.
8. Use 1,800 to 2,000 words to write
it varies per industry, and in case of our website, we generally keep our blog posts around 1,500 words or more.
If you belong to an industry which has low competition, you can also write posts below 1000 words and still get a decent search engine ranking.
If your website doesn’t belong to a competitive niche, you can also write below 1000 words to stay in the hunt.
9. Headlines Have to be Amazing
8 out of 10 people will read your headline but only 2 out of 10 will click through and read the rest of your article.
Here are 11 thoroughly researched headline formulas that have been tested by top industrialists and proven to work:
Formula #1: [Story] + [Effect]
Example: New Google Algorithm Gives Top Blogs A Heavy Blow
Formula #2: [Number] of Ways To [Desired Outcome]
Example: 127 Ways To Market Your Online Course
Formula #3: [Pose A Provocative Question]
Example: Is The Money Really In The List?
Formula #4: [Present two conflicting ideas or positions]
Example: How to Be Smart in a World of Dumb Bloggers
Formula #5: How To [Method] To [Achieve Desired Outcome] In [Specific Timeframe]
Example: How To Use Persuasion To Write Blockbuster Blog Posts in 45 Minutes
Formula #6: The [Ultimate/Complete] Guide To [Total Transformation]
Example: The Ultimate Guide To Content Marketing
Formula #7: [Famous Person] [Method, Advice, Tips] For [Achieving The Desired Outcome]
Example: Stephen King’s 20 Tips for Becoming a Frighteningly Good Writer (From SmartBlogger)
Formula #8: [Evil Villain] That [Specific Misdeed]
Example: The 10 Types Of Pseudo-Experts That Are Robbing You Blind
Formula #9: [Appeal To A Fear/Other Strong Emotion]
Example: An Open Letter To Entrepreneurs Struggling To Make A Profit
Formula #10: [Number] Mistakes People Make [Specific Action]
Example: 12 Fatal Sales Copywriting Mistakes
Formula #11: [Why] [Specific Thing] [Outcome/Adjective]
Example: Why Creativity Is Overrate?
10. End with a Question
Finally, wrap up your conclusion with a question. People are more likely to leave a comment when you ask them a question. Make sure you do this as you want engagement.
Also, you can make a Call to Action while wraping up.
Like, share these super-engaging blogging tips with your blogger friends and help them out. Such call to actions increases the sharing to an extent of 28.6 percent according to the Journal of Marketing Research.
Even if you’re a self-proclaimed terrible writer.
Even if you’re used to spending weeks dwelling, days writing, and hours editing.
Even if you hate the writing process.
You can create a persuasive powerhouse of a blog post without consuming days of your time. I’m proof that it doesn’t require any form of wizardry or extraordinary talent.
What it takes is commitment and trust in the systems that have already been proven to generate results.
There will be moments when the process gets grueling, but when a swarm of people kicks down your door just to engage with your ideas, you will be redeemed a thousand times over.
Be selfless and share these blogging tips with your other blogger friends and help them out.
Do you have any tips and tricks that I didn’t mention in this post? If you have please feel free to share in the comments section below and I will add the best one in this post