How To Write SEO Friendly Blog Post? A Seven Point Strategy
If someone is wondering how to write an SEO friendly blog post, then this article would give them some lead about writing SEO optimized content.
In this article, I have suggested some wonderful blog post SEO tips that I have applied myself and drew some great results. You may consider them as your Blog SEO Checklist.
Doing SEO For Your Blog Post
When someone asks me that he is writing some really good content, yet he has not been able to generate much traffic, so what he should do. That’s the case of almost all the new bloggers out there.
During my early days, I committed a lot of mistakes, but finally, I improved my SEO techniques and got super organic searches, which in turn pushed my web-traffic up to 50 times more.
Let me be frank to my esteemed readers, that it took me about one and a half years to grasp the SEO factors that are impacting our site traffic. I switched to Competitive SEO Analysis to improve the traffic.
Hence I came up with this article that will give you some basic as well as crucial points in making your blog post SEO friendly. Some of them have direct and some have indirect bearings on your blog content.
Here you will be learning about the significance of links in SEO optimized content, best article length for SEO and the importance of Meta description and Reading Ease Score.
What is SEO Optimized Content?
Before moving towards the technical part let’s understand a concept called SEO optimized content.
In simple words, it means writing or curating your blog posts in such a way that enables a search engine to index and retrieve the content whenever a query is raised matching to the content topic.
Well, that’s how it sounds so easy but practically things are quite challenging. You have to consider a number of factors while doing SEO.
When you are writing an article in an offline mode it’s a pure ART like how you have to impress a reader with writing skills.
Whereas in online territory your article should be an ART as well as a SCIENCE. In addition to human minds, you have to satisfy the machines too.
How to Write An SEO Friendly Blog Post?
Here I will be explaining some good SEO practices that I consistently followed which in turn improved my site traffic manifold.
1. Do Some Keyword Research:
Before you write an article, find out the keywords you are going to target.
If you have a new website, your domain authority may be low. In such a situation it might be hard for your site to appear on the first page of the search results with high trafficked keywords.
Therefore, you need to find keywords which are yet untapped and are not being used by highly authoritative websites.
Below you can see that the keyword “Credit Card” is very hard to get ranked for as the websites competing for this keyword carry a high domain authority.
Moreover, using long tail keywords like earn money online by writing blog posts rather than using earn money will help you get a higher rank for many search engine queries.
How to find out the keyword difficulty?
Although a plethora of tools and software are available in this regard.
I personally used SEMRush Keyword Difficulty Tool. I find it extremely useful as it gives me the country wise keyword difficulty data along with search volume, search trends and SREP features.
2. Proper Use of Headings and Sub-headings:
In order to make Google understand in a better way, you need to improve the structure of your blogs.
In most of the cases, bloggers miss the ranking opportunities due to ill-structured content in terms of headings and sub-headings. This was the case with me too.
It has been observed on many occasions that headings and sub-headings are used to style the content without knowing their implications. That would certainly create a bottleneck on your site SEO.
You have to understand the usage of headings. This is not merely for a style statement, but for organizing your web pages. It helps people as well as search engines to understand the content hierarchy.
Use of headings perhaps do not have direct bearings on the SEO but, it helps search engines like Google to create a snippet out of the search results. Like this.
As a standard practice, use only one H1 tag and use it for the title of your blog post. After that use H2 tagged sub-headings in the body of your post. H3 tags should be used as sub-sub-headings like this.
Heading hierarchy helps you in writing SEO friendly blog posts that improves your visitors reading experience and contribute to reducing your site’s bounce rate too.
3. Put Internal Links Within Your Blog Post:
Inserting internal links has two types of implications in improving your site/ page rank in terms of organic search.
Number one, by inserting links you are providing a greater insight into the topic or related topic to your readers as they can go deeper with the subject through the links within your site.
In fact, search engines like Google prefer such pages for higher ranking. Its understanding is simple. Relevant internal links within a page give an impression that the page is full information which might interest the users. Google treats such web pages as an information hub.
Number two; implanting internal links often reduce your site’s bounce rate as the visitors move from one page to another. Lower bounce rates instigate higher ranking on the search engines.
Linking your post with other related posts broaden your knowledge base which ultimately attracts visitors, as they will find it convenient to gather knowledge about a subject from a single source. This also improves your visitor’s loyalty.
By providing this two links I let you know that there are two more posts on blog writing skills and blogging technicalities, besides telling you how to write SEO friendly blog post.
4. Use Outbound Links to Other Related Content:
The myth busted that do-follow outbound links take your juice out of your site.
Well, a few years ago until Google introduced the RANKBRAIN algorithm update; outbound links were simply treated as a juice passing medium.
Somebody is buying a do-follow link to improve the domain authority and some people are selling it for money. That’s it.
One school of thought still believes that inserting outbound links will hurt the site as people will go to that site following the link which may hamper the bounce rate.
Another school of thought finds it convenient to use external links in the blog posts as it improves your writing quality.
And now this article published in MOZ, would help you why we should give outbound links for SEO?
The day when Google started showing the web pages in their search results as a concept rather than an individual information page, the utility of outbound links increased manifold.
Now it has been proved in many cases that outbound links have a positive impact on your Site’s SEO.
If you are providing outbound links in a natural link building process to some really valuable and relevant content then it is highly appreciated. Google finds those links as a part of your quality article writing methodology.
It apprehends your writings are well researched and consider those outbound links as your work reference which would augment the visitors’ experience as a reader searching for a query.
While inserting do-follow outbound links please ignore any unfair means like paid links, reciprocal links, links to grey sites, links to blog directories etc.
5. Use Meta-Description in Your Blog Post:
According to Yoast, a Meta description is a snippet of about 155 characters and a tag in HTML which summarizes the page’s content.
A Meta description is shown just below the page title and the page link. Like this.
Well, here I would like to tell you that meta description has no direct influence over SEO. But a good meta description improves the CTR (Click Through Rate) of your web page.
A web page with a good CTR moves higher in SREP than a low CTR web page. It has been found in a study that the first position in an SREP accounts for about 40% of the total clicks for a particular query.
Meta descriptions are one of the key aspects of fetching a higher position in search engine rankings. Use a short and sweet meta-description for your blog post (20-30 words).
See the description just below the SEO title that I have mentioned in this screenshot
After that try to insert the keywords you are looking to get ranked for in your meta description but make sure you don’t overdo it.
Make your meta-description look more natural to persuade a query searcher to click.
6. Take A Look At Your Flesch Reading Score:
For a super engaging blog post, a high Flesch Reading Ease score is essential. If you don’t know what is Flesch reading ease score, then it’s a quantity that tells you about how easy-to-read is your blog post. Higher the Flesch reading ease score, easier the blog to read.
If you are using a WordPress platform to for your website, you can simply use the Yoast SEO plugin to find your blog’s Flesch reading ease score.
Otherwise, you can do a simple thing. Copy your blog content and paste it into Microsoft Word and press F7. The MS Word will do the spelling and grammar check first and then it will show you the readability check.
As you can see, you can easily find the Flesch reading score up there.
Now, let me explain why it is important?
Flesch Reading Ease has significance while doing SEO for your content in a different way. Google algorithms count the reading ease of a piece of writing.
Google feels that if a blog post is written in a manner that is easy to read even by a sixth or seventh standard student, then the post would have a larger acceptance.
Naturally, Google puts those web pages on the higher side of the search results.
7. Article Length
Another aspect that affects your blog post SEO is the length of your post. Well, I am not sure about the results.
Different experts have their own versions of facts. While Neil Patel tries to achieve about 2500 words in all of his articles, many blogs score high even with the lower numbers.
According to Backlinko, longer contents tend to get higher rank in Google search results. It found that on an average Google first page result contains about 1900 words per page.
Here, I would like to suggest you one brilliant idea to improve your article length as well as the SEO. Go through your Google Search Console and find out the related queries that are fetching traffic for your particular post.
Insert those keywords/queries into your post in such a way that it looks the natural part of your writings. If you maintain a fair density of such keywords, automatically your writings would grow longer.
Besides following these tips of blog writing, I would rather suggest you making some Human Optimized Content.
If you can impress a human brain with your super detail and authoritative articles, it’s simply a matter of time you could get higher rankings.
Do you have any tips and tricks that I didn’t mention in this post? If you have please feel free to share in the comments section below and I will add the best one in this post