How To Write Killer Blogs

23 Oct, 2016 | 0 comments

write killer blogs
viral and effective trend noticed all over the cyber space is writing blogs. In whatever be the industry it is blog writing has created awareness among the customers about the products and also in gaining the customer base significantly. Even blog writing is itself a big industry where many good players are trying their fortunes and no-doubt are enjoying handsome returns.

But reality is a bit harsh-most blogs struggle to get traffic far below their tiny expectations. A practical analysis of the reasons and some effective solutions has been enumerated in this blog to give you an idea how to write killer blogs.

Content Writing

The very first thing to start with is choosing a topic. There are innumerable topics to choose from. Best thing is write whatever you know with authority, you will get the attention sooner or later. We can a bit more methodical in this regard.

Methodically we can bifurcate contents into three categories:

Trending Content
Evergreen Content
Controversial Content

Trending Content:
Fresh and updated content about the recent happenings in your niche/industry can pull great amount of visitors to the blog site. People like new things and always are in the habit of discussing trends which ultimately spreads over a large number of audience.

What you need? Find out the current hot topic in your niche. These topics can be gathered from newsfeeds, magazines, social media etc. There are a few websites and tools to help you to take decisions in this regard. Such as-

How to find Trending Content

a) Reddit: Reddit is a social media, social news aggregation, web content rating and discussion website. Reddit’s registered community members can submit content, such as text posts or direct links. Registered users can then vote submissions up or down to organize the posts and determine their position on the site’s pages. The submissions with the most positive votes appear on the front page or the top of a category. Content entries are organized by areas of interest called “subreddits”. The subreddit topics include news, science, gaming, movies, music, books, fitness, food, and image-sharing, among many others.

b) Google Trends: It shows the latest trends and data around the world. Based on Google search it shows how often a particular search term is entered relative to the total search volume across various regions of the world. Google news can also be helpful to find out the trending topic in one’s niche.

c) Buzzsumo: Buzzsumo shows the content keyword search result that has been shared most of the time across various social media platforms like Facebook, Twitter, LinkedIn etc. It shows the trending results too.

d) Buzzfeed: This site gives you the hot topics of the moment. It termed itself as a “social news and entertainment company” provides the most sharable breaking news, original reporting, entertainment and video.
These sites/tools gives you the convenience in picking up the viral content to blog on.

Evergreen Content:
Well this type of topics can be found in our day to day business and its our self prudence that judges the quality. These topics are more or less relevant to our present day life and will not lose its sheen in the years to come soon. The idea of such topic can be gathered from various discussion sites social media gossips. Question and answer sites like Yahoo Answers, help bloggers to discover the widely discussed topics and write blogs out of the most convincing answers.

Controversial Content:
You believe it or not, but this is the last resort you can trust on and in fact it works when other strategies go in-vein. This type of blogging brings up the popularity within a short span of time. Critisising or posting negative reviews sounds awful but has a good platform to start with. Writing against super popular brands can make the blogs viral attracting huge traffic that can even crash your server. But you need to be cautious to publish this type of blogs as publishing blogs against the tide should be sufficiently backed, else can put you in doomed situation.

Headline Writing

A great headline can do justice to a great content. Very good blogs seldom faces lack of visibility only because of poor or mediocre titles. Great headlines are the key to make content shareable, easily found on search engines and social media pages which in turn increases the traffic volume considerably.

The points you should follow in making attractive headlines:
1. Topic keywords should be included in the headlines making easier for the search engines to find out the article.
2. The headline should be informative enough to the reader who is searching for the topic.
3. When it’s uneasy to finalise headlines, making a list of at least 10 headlines would make it easier to choose from.
4. The headline should be useful, specific and of course unique. If possible a sense of urgency can be shown to attract visitors.
5. Subject lines in e-mail marketing of content covering teasers, provocative questions, freebies, surprises, statistical figures has more capability of grabbing the attention of the viewers than any simple and less aggressive headlines .

You have a few seconds to grab the eyeballs

Hence you need some killer headlines to conquer with, like using the following phrases in sales blog-
a) The latest
b) The first of its kind
c) Never released before
d) Believe it or not
e) Big discounts
f) Factory sale etc.


How to posts :
The blogs with ‘How to’ headlines always have a preference over other topics. But keep in mind it should be properly structured and the reader should find the value out of it. Examples are-
a) How to lose weight in 30 days
b) How to become rich in 1 year
c) How to write killer blogs and so on.

How To

List type posts:
This type of post has also the grabbing power and people are interested in reading posts in a listed format. It saves time and readers can go through in a hurry. Examples are-
a) Top 10 reasons of choosing the software
b) 20 best techniques of cleaning computer
c) Few Facts on Apple iphone
d) 10 methods of writing blogs
e) Tips & Tricks on branding

Question type posts:
Asking questions through headlines is a fruitful technique. Like ‘Do you want learn wordpress in 30 days?’, ‘Do you want to win your Boss’s heart?’ has a generic viewership and appreciated by the readers.

And again the last resort- initiate controversy. Make your headlines such a way that astonished the viewer and compel them to go inside the blog. Such as ‘Why shouldn’t you use the iphone?’, ‘Why we should avoid KFC chicken?’ and so on.

Writing skill is the primary criterion for good blogs and nobody should have doubt over it. Over and above you need something more and by following the suggestions above at their initial stages

a writer can gain ideas about writing good blogs. Practicing these points in a blog makes one good blogger and writing killer blogs perfects with practice.